061: The Business of Creativity, Innovation, and Design Thinking in Japan w/ Brittany Arthur

podcast Jul 16, 2020

On this episode of Small Busines Japan I talk with Brittany Arthur about sparking creativity and innovation in the Japan through her consulting firm Design Thinking Japan.  

Brittany Arthur wakes up each day excited to support companies in Japan to bring their business aspirations to life and to ignite creative confidence at the Japanese workplace by equipping people with tools for innovation.  

She specializes in innovation, Design Thinking and Design Sprints in Japan and in Japanese. She is the Co-Founder and Managing Director for Design Thinking Japan. She leadsbusiness innovation in Japan, specializing in Human-centered design principles such as Design Thinking in Japanese to help clients bring their business aspirations to life.  

She also serves on the met.conecta board of directors as an advisor for strategic partnerships.  She has founded the Business Karaoke Podcast and the ToYoko Design Thinking Network, the only English-Japanese innovation MeetUp.  
She also has a passion for Rotary where she is a member of the Rotary Club of Berlin-International and also a member of the Australian and New Zealand Chamber of Commerce in Japan.  

Aim to get the largest clients you can from the beginning 

Kaizen is a building block. Kaizen does not exist in the first 20% of a project.  

20% innovation and 80% kaizen.  

The creativity comes from building a safe space for people to explore ideas in the first 20% of innovation. Understanding people and creating teams and attributing the creativity to the team is important.  

Copy and pasting a popular idea abroad might not necessarily be the best way launch in Japan.  

Build a Minimum Viable Product based on user’s needs in Japan. 

She takes a Japanese approach to business in that she wants to create a relationship with her clients that continues forever.  


Website: www.designthinkingjapan.com 
Instagram: @designthinkingjapan 

ToYoko Design Network: https://bit.ly/2CrkS01 

Business Karaoke Podcast: https://www.buzzsprout.com/1009438 


Authors who help you find your own value: 

Daniel Pink  

Ken Robinson 

18 Small Business Startup Tips From Some of Today’s Top Japanpreneurs


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