056: Building a Business Around Japanese Health and Beauty Secrets Like Face Yoga w/ Koko Hayashi

podcast Jun 22, 2020
 

On this episode of Small Business Japan, I talk with Japanese entrepreneur and author Koko Hayashi who has been featured on TV shows such as Shark Tank and Keeping up with the Kardashians about growing multiple online businesses, building a strong social media following and working with celebrities.  

Koko Hayashi was born and raised in Japan, on the northern-most island of Hokkaido. After coming to the US it became her passion to share Japanese beauty secrets that are not widely known outside of Japan by launching Mirai Clinical and spreading her own techniques for Japanese face yoga. She has become a media sensation and continues to work with a number of celebrities as she develops her own face yoga training and certification program as well.  

Trends in Japan are not mercenarily a trend or problem that needs solving in other countries. 

Anti-aging beauty is a common problem but the market is too competitive. Lessons learned about staying in a particular niche.  

SHARK TANK – “1102” – A Malaysian immigrant living in Minneapolis, Minnesota, fulfills her American dream by starting her light therapy lamp business. Entrepreneurs from Millford, Connecticut, introduce their portable oxygen in a can. An entrepreneur from Japan, living in Spring Valley, California, pitches her unusual solution to maintaining a youthful appearance. Finally, entrepreneurs from San Jose, California, with a plant-based version of a guilty pleasure make a shocking decision on “Shark Tank,” SUNDAY, OCT. 6 (9:00-10:00 p.m. EDT), on ABC. (ABC/Eric McCandless) KEVIN O’LEARY, KOKO HAYASHI

Shark Tank pitch 

Working with celebrities like Kim Kardashian, Gwyneth Paltrow etc.  

Start small and test the market before jumping in with your business. For a product business start with a smaller production batch even if it’s more expensive. You have to pove the market demand is there first.  

Take time to build you brand 

They aim to stay online and are now offering online face yoga certification to become a teacher.  

“Shuhari” – You learn from the masters, then you break from the master’s method and separate. Koko learned from various masters and is now creating her own method.  

Face Yoga 101 on Amazon Prime  

Resources 

https://kokofaceyoga.com/

https://miraiclinical.com/

 

Shark Tank Appearance

Recommendations 

Less is More: Japanese beauty, weight loss & health secrets to help stop the signs of aging  By Koko Hayashi 

 

18 Small Business Startup Tips From Some of Today’s Top Japanpreneurs

 

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